In last week’s assignment, you chose a health care provider or service and you created a Letter of Engagement outlining your marketing efforts. Next week you will conduct market research, which will provide data, and that data will inform your marketing campaign. Do the following:
Share your choice of provider and discuss how you will begin conducting market research. In your response, address the following items.
What questions will be answered by data (including those you might ask the client)?
What data is important? What internal business data might be useful?
Where will you find data on competitors, pricing, target market, etc.?
The methods or approaches that will guide you.
Provide a meaningful response to at least one of your classmates’ posts.
