1. What is the open innovation model? You are expected to present a theoretical summary of the tenets of the open innovation model. 2. What is the story of open innovation in P&G? You are expected to describe the company’s open innovation model, how it works, the success factors, and the impact of open innovation on the company’s performance. 3. What are the challenges facing P&G in adopting the open innovation model? You should conduct your case study to explore the challenges confronting P&G in integrating the open innovation model in its innovation system and the solutions the company have tried to meet the challenges. 4. What lessons can be learned from the case study?
