Prepare a research paper on how you would redesign www.usf.edu, using the UX design guidelines. Provide an executive summary that states what part of the www.usf.edu UX design you would improve. Worth 15 % Clearly outline how you would improve the www.usf.edu layout, using the following topics that were outlined in chapter nine. Please use screen prints on what you are approving on the www.usf.edu website for your examples, to make your point easy to understand. below are examples -Layout – the interface should be a series of areas on the screen that are used consistently for different purposes. -Content Awareness – the user is always aware of where they are in the system and what information is being displayed. -Aesthetics – interfaces should look inviting and should be easy to use. -User Experience – Experienced users prefer the ease of use, while inexperienced users prefer the ease of learning. -Consistency – users can predict what will happen before a function is performed. -Minimize Effort – interface should be simple to use. Rubric 60% Apply innovative techniques learned from the papers or your research to make www.usf.edu a better user experience for the student. Rubric 10% Apply the Google Heart Metric to the www.usf.edu website and create a table showing metrics and explain your answers. www.usf.edu Rubric 15% Additional links from the screenshots: Management ideas https://usflearn.instructure.com/courses/1655588/files/127986174/download?wrap=1 Key paper from the Gartner group on latest UX trends for commercial websits https://usflearn.instructure.com/courses/1655588/files/127986176/download?wrap=1 Key metrics developed by Google https://usflearn.instructure.com/courses/1655588/files/127986168/download?wrap=1 https://usflearn.instructure.com/courses/1655588/files/127986170/download?wrap=1 Reference website: https://clevertap.com/blog/google-heart-framework/