Create a 15-20 slide PowerPoint presentation that summarizes
your marketing plan analysis based upon the research you have conducted. Slides
should address each of the key areas listed below and should include speaker
notes that explain how the company could have used what it learned about
consumer behavior, product or service, and pricing to help it develop a
marketing plan in order to meet the company marketing objectives and business
needs. Include a slide at the end of the presentation to cite your research
sources.
Company Background:
Company
name, vision, and mission.
Company
marketing objectives.
Consumer Behavior:
Describe
the customer segments and target markets.
Describe
characteristics of the target markets that will affect product/service and
pricing decisions.
Describe
how the company differentiates its product and positions its brand.
Describe
a consumer buying behavior model for this company and brand.
Product or Service:
Describe
the product mix.
Describe
the product lines.
Describe
the service processes.
Discuss
physical evidence of service, service scape, and ambiance.
Discuss
the roles of company employees in service delivery.
Price:
Define
the company’s pricing objectives and discuss whether the objectives are
profit- or sales-oriented.
Provide
example of current company pricing strategies.
Describe
pricing tactics (discounts, etc.) that are used to drive short-term
demand.
General Requirements:
Refer to the resource, “Creating Effective PowerPoint
Presentations,” located in the Student Success Center, for additional
guidance on completing this assignment in the appropriate style.
Submit the “Marketing Plan Analysis and Presentation:
Part 2 – Research Template” and PowerPoint presentation with speaker
notes.
While APA style is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
