Cause-related marketing as a financing tool for social institutions.
Explain the opportunities and risks of cause-related marketing for the successful management of a social institution. Use findings from scientific studies for this purpose and illustrate your explanations with various examples from practice.
comprehensible manner and with correct content. In addition, pay attention to an appropriate breadth and depth of the explanations and think beyond the contents of the study letters. At the end of the theory section, summarize the most important points and, if necessary, lead over to the application section.
The assignments include an application section in which you apply the theory you have developed to practice and justify your approach.
