Taking the information collected, and the analyses completed in Weeks 1 to 6, create a marketing strategy operations guide for your company. The operations guide should include the following:
A summary of your competitive analysis for your proposed new business venture (Week 2)
A brief explanation of your marketing approach (Week 3)
An outline of your plan for identifying and auditing for ethical marketing practices (Week 4)
Your recommendations for research-based marketing decisions and communication with stakeholders and investors, if applicable (Week 5)
A copy of your SWOT analysis with a short narrative of the identified elements
Selection of one country for venture expansion, noting how your organization will address ethical, legal, and social issues for effective expansion and operation.
The organization of your marketing strategy operations guide should be placed in a Word document. You are encouraged to use the company logo you created in Week 1 or create one now to include within the cover page of your submission.
