You should assume that you have been hired by the leadership at Culinarian Cookware as a marketing consultant and you have been selected to answer several questions related to their marketing efforts. You must advise the company, Donald Janus and Victoria Brown on what to do.In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company′s premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and possibly encouraged retailer hoarding; Brown believed the promotions strengthened trade support, improved brand awareness, and stimulated sales from both new and existing customers. The issue was complicated by a consultant′s study of the firm′s 2004 price promotions which concluded that these promotions had a negative impact on profits. Janus trusted the results, but Brown, be
