Content Development Substantial, relevant, and illustrative content that demonstrates a clear understanding of the purpose and subject matter. Thorough elaboration with effectively presented information consistently supported with well-chosen details, including names, dates, events, or terms. Organization Effective organizational strategies and structures, such as sophisticated transitions and progression of the central idea. Style Precise control of language, stylistic techniques, and sentence structures that creates a consistent and effective tone. Varied and specific word choice. Varied sentence beginnings and sentence structures. Avoid “you”.
