The purpose for this assignment is to allow you the opportunity to apply key concepts from the course. These include application of Porter’s five forces model and completion of a SWOT analysis. The assignment is based on a foodservice case study identified by your faculty member. Once you have read the case study, read the article titled : Guidelines for applying Porter’s five forces framework: A set of industry analysis templates. This article will provide insights on how to apply Porter’s five forces to the case.
Minimum requirement is to write at least 2,000 words on this paper (not including a cover page, questions, references, etc.). The minimum word count requirements can help students better elaborate on ideas.
Keep in mind that no more than 5 direct quotations allowed on this assignment.
If you are using information from other source(s), please make sure to paraphrase and include in-text citations.
Please make sure to write section by section and answer all questions.
Please submit on Word document only (do not submit on PDF)
12 Point Font –Times Roman
Double space
1 Inch margins –top, bottom, left, right
No spelling nor grammatical errors
MLA format –all in text citations and referencespage
Must include Title page
Must include Works Cited page
The assignment includes four sections:
1) Introduction (minimum of 300 words not including questions, references, etc.)
What is your paper about? Explain the paper (not the case)
2) Background analysis (minimum of 500 words not including questions, references, etc.)
Does the organization have a vision and mission? If yes, please describe each?
(when answering this question use data provided directly from the organization website not a secondary source)
Who is the organization’s target market?
What is the organizational structure? Who is in charge?
What is the organization’s foodservice market segment?
Who are the organizations competitors? What companies occupy the organizations strategic group? Where does the organization fit within its competitive group?
What is the organizations market niche (what differentiates it from the others in its competitive group)?
3) Application of decision support tools (SWOT and Five Forces) (minimum of 600 words not including questions, references, etc.)
What are the organizations Strengths, Weaknesses, Opportunities, Threats? (Please complete and submit a SWOT analysis with narrative explaining your findings – include a SWOT table populated with data from your analysis)
Apply Porter’s Five Forces to the case. (Please complete and submit a Five Forces analysis with narrative explaining your findings, rate each force – include a five forces table populated with data from your analysis)
4) Final recommendations and problem solving (minimum of 600 words not including questions, references, etc.)
List at least three specific recommendations for strengthening the company. Be sure to support your recommendations with evidence from your analysis. In other words – use the findings from your SWOT and Five Forces to inform the recommendations you make.
