Write a business plan that contains information for each of the Business Plan content areas
listed below. Use each of the areas below as headers, in your Business Plan Paper (SEE
Textbook Page 124)
Note: Example business plans are listed on the Small Business Association (SBA) website.
CONTENT
1. Summary of the Business Plan content (written last)
2. Mission and objectives
3. Company overview
4. Business form of ownership (corporation, partnership or sole proprietor)
5. Products or Services
6. Management and Key Personnel (include an organization chart)
7. Target market
8. Marketing Strategy / Marketing mix (optional)
9. Design and development plans
10. Operations plan / Production Systems
11. Start-up schedule
12. Major risk factors
13. Financial projections and requirements
GBS151 Introduction to Business – Business Plan Project Spring 2022
Due date: April 25th at 11:59 PM
Instructor: Clarissa Davis-Ragland, Business Faculty
pg. 2
14. COMPANY CULTURE – Beliefs, Values, Business Ethics & Corporate Social
Responsibility
15. The Global Marketplace
16. Customer Communication / Website
17. Product and Pricing Strategies
18. Exit strategy
And respond to these questions:
a. What are the values of the corporation
b. What are the ethics of this company? Is there a written Ethics Code?
c. What are the customs or unwritten rules that this company follows?
d. Would you work for this company? Why or Why not?
e. Would you recommend this company? Why or Why not?
