Assignment 3 – Semester-Long Enterprise Project
Design / Plan / Pitch a New Enterprise.
Develop a viable enterprise with a unique innovation, a feasible business model, and a convincing pitch for customers.
Worth: 40% of course grade
Due: End of April
Deliverables:
A. Pitch Deck / Presentation
B. Excel Workbook (.xlsx) (One Year Expected P&L Account)
C. Project Design Document (.docx, or .pdf)
Criteria for Excellence in your Projects
Opportunity, vs. ‘idea’
· Market sector, rising (shown through data/stories)
· Problem/Need, well described. Solution is viable
Value Creation: Strong
· Innovative Offering
· Customer Service, Satisfaction
· Clear target customer, who is known to you in some way
Product/Service Delivery
· Resources are well utilized; new ones are created when needed
· Product Quality: COGS, well specified throughout
· Team Capabilities are well-aligned with core enterprise tasks/systems
Viability – Financial, and Longitudinal
· PROJECTIONS are well-considered, and are reasonable; especially if you communicated directly with some of your potential customers.
· Feasibility Analysis – Confirms fiscal viability, including coverage for first months’ losses
· Financials are clear: Each variable (row, column, i.e. set of information) is named, each worksheet is self-explanatory; as a whole the spreadsheets should “speak for themselves.”
Value-Based Organizing
· Your Values are expressed within the enterprise
· At least one of these is embedded in your business model, i.e. in some way that you interact with your customers, suppliers, etc.
· Ideally, your offering improves the world in some way
Presentation itself
· Well designed. Clear logic, outcomes achieved
· Well delivered, by each member (if a team) and as a whole.
· Technical mastery of some kind, either in your slide designs, or video editing.
OVERALL Effect / Affect
· Your pitch is convincing. I love what you’ve done; I trust your logic, and I’m impressed!
· I’m IN with full support!!
Project Design Document(4pages):
· 2 pages for Overall Product Description and design
· 2 pages for Market Potential and research
Excel Workbook:
Expected Profit and Loss Account for One Year
Pitch Deck/Presentation:
Prepare a presentation for the product. Including P&L Account. Presentation should look like a Pitch to investors.
