1. What is your assessment of the ways in which Chipotle responded to the food poisoning incidents in some of its restaurants?
2. Do you agree with Steve Ellss decision to relinquish his position as CEO? Do you approve of the choice of Brian Nicol to become Chipotles new CEO? Are you surprised by the choice of Brian Nicol?
3. Does Chipotle Mexican Grill have any core competencies and, if so, what are they? What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grills situation and future prospects, as of mid-2018?
4. What are the primary and secondary components of Chipotles value chain?
5. What were the chief components of Chipotles strategy prior to the food poisoning episodes? What further strategy adjustments are needed now that Chipotle has (seemingly) gotten through the worst of the fallout of the food poisoning incidents?
6. What chief difference(s) do you see between Chipotles strategy and the strategy being employed at Moes Southwest Grill?
