This work should be related to a new Spotify company thing. I created a Mockup of Spotify like a Tinder dating page. So the main thing is to design and implement a brand positioning strategy for this product concept. So Spotify needs to relate with Tinder. Because I want to create a new product for Spotify after Covid-19, the consequences, people on Spotify can share their songs and similar songs; podcasts and then Spotify new thing can connect them, and then maybe they can find a love partner, etc. So basically, it is like a Tinder, but in Spotify company, so this work needs to relate this Spotify company with like a Tinder but not a Tinder.But need to describe Spotify’s personality, brand identity, core values, and archetypes as well. Need to do:
1. Spotify personality
2. Spotify brand identity
3. Spotify core values
4. Spotify brand archetypes
We need to use the brand archetype model, what exactly represents one of these archetypes, and select a commercial video from YouTube and add this link here that represents this archetype. Describe the brand’s personality in this commercial using Aaker’s framework to find that theory and describe it according to Spotify company. We need to make a value compass for this brand. Please use this book as well which I added.
