Choose a Saudi B2C that is dealing with a marketing challenge and/or opportunity of interest. Develop a marketing plan according to the attached guidelines including objectives, recommendations, target markets, products, positioning, pricing, distribution, communication, etc. Additionally, including appendices listing benefits/features, sample Ad, major forces in the environment, swot analysis, major competitors, projected revenues/costs/profits. Full citation is a must, no plagiarism. The submission MUST be according to the project guidelines in FULL. If one point is missing, it will not be accepted. The evaluation criteria at the end of attachment MUST be followed exactly. Name of the company must be stated before awarding the project.
