Please apply if you have the readings. ———————————– Please" see all attached files"! ————– Required Readings You must read and cite at least 8 academic peer reviewed journal articles, including the ones below. It is also expected that you will consult other sources of information including textbooks, market reports, reputable newspapers, country statistical documents among others (see the previous section on ‘Some General Resources to use for your Content`). Please do not use non-academic resources like ‘Wikipedia`). Do ensure that these journals are included in your readings in the preparation of this essay: Heterogeneity/homogeneity of consumers across markets De Mooij, M., & Hofstede, G. (2002). Convergence and Divergence in Consumer Behaviour: Implications for International Retailing. Journal of Retailing, 78(1), 61-69. De Mooij, M. (2015). Cross-Cultural Research in International Marketing: Clearing Up Some of the Confusion. International Marketing Review, 32(6), 646-662. Rippé, C. B., Weisfeld-Spolter, S., Yurova, Y., & Sussan, F. (2015). Is there a Global Multichannel Consumer?. International Marketing Review, 32(3/4), 329-349. Standardization And Adaptation Ryans Jr, J. K., Griffith, D. A., & Steven White, D. (2003). Standardization/Adaptation of International Marketing Strategy: Necessary Conditions for the Advancement of Knowledge. International Marketing Review, 20(6), 588-603. Chung, H. F., Lu Wang, C., & Huang, P. H. (2012). A Contingency Approach to International Marketing Strategy and Decision-Making Structure Among Exporting Firms. International Marketing Review, 29(1), 54-87. That link talk about POSTGRADUATE CATEGORICAL MARKING CRITERIA WRITTEN WORK -Excellent understanding of a very broad factual and knowledge base with comprehensive application of the advanced research techniques. -Comprehensive and accurate use of critical argument with strong awareness of existing and emerging issues in the wider context. – An excellent ability to provide original interpretation of current issues in the context of emerging knowledge in the discipline Very well-presented material with no errors. -Evident logic and thought in presentation, language and style; very comprehensive citations and fully matching reference list. Accurate referencing style. – Able to manage tasks systematically and effectively.
