How do social media platforms – their features, design, and the cultures they produce – affect the way branding works today?PLz cover all the sources i upload
Building on our ongoing interest in the way in which branded culture plays out online, and with particular reference to the ideas on ‘communities’ from last week, our focus now turns explicitly to digital communication and social media. In this session we will consider the way social media, as technologically mediated social and cultural spaces, shape and are shaped by the world of brands, branding and consumer culture. We will locate our discussion in wider debates that have surrounded the various stages of the internet’s development from a primarily informational space to one predicated on maximising sociality and points of commercial contact. In particular we will consider how the ‘like economy’ structures the lives and limits of consumers and brands, and interrogate ideas about ‘influence’ and commercial surveillance that trouble the apparent democracy of co-creation of meaning online.
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How do social media platforms – their features, design, and the cultures they produce – affect the way branding works today?
