***Part 1 is provided for your reference**
MARKETING PROPOSAL
ASSIGNMENT OVERVIEW
Industries are looking for individuals who understand how to convey the usefulness of services or products to potential consumers, generating the sales that are indispensable to all businesses. Management professionals must propose strategies that enable retailers to create sustainable solutions to consumer needs.
As would be expected of marketing professionals, you will synthesize marketing data and recommend sustainable solutions through the use of effective visual and written communication. You will also solve marketing problems, such as facilitating the transition to an e-commerce platform, thereby overcoming the limitations that geographical barriers exert in traditional markets. You are expected to alter an existing marketing plan to promote continuous improvement.
Marketing practice and decision-making based on a foundation of Christian core values is essential in the contemporary business climate. Marketing communications, for example, should exhibit truth and integrity in the branding of products with an attitude of serving customer best interests.
Review the case study, template, and references in preparation for completing Parts 1 and 2 of the assignment. The references discuss related marketing concepts based on Christian ethics and principles.
Case Study: Just Us! Coffee Roasters Co-op – Coffeehouse Division Marketing Plan (ATTACHED BELOW)
References:
● SWOT Analysis Template (scroll down and select a template that works for you, see link below) or one of your own design.
https://www.smartsheet.com/14-free-swot-analysis-templates
Puffery/Exaggeration and Advertising (ATTACHED BELOW)
● Ethics and Branding (attached below)
● 5 Ways Christian Marketing Must Be Different (link provided) https://www.communicatejesus.com/post/5-ways-christian-marketing-must-be-different
ASSIGNMENT INSTRUCTIONS
Create a marketing plan utilizing the requirements outlined in Parts 1 and 2.
Part 2: Marketing Strategy, Program Implementation, and Control
In part 1 (attached for reference) you identified six marketing options. Based on these options, identify and prioritize the top four strategic options that align with the company’s mission, values, and a Christian worldview. Develop a strategic marketing plan that incorporates the four options.
Describe how the marketing strategy satisfies consumer wants and needs for each target market.
Describe your approach for control and implementation of each strategy
Evaluate the sales objectives and discuss whether or not you agree or disagree with the sales objectives for the coffeehouses.
Discuss the company’s branding and advertising strategies and how each aligns with a Christian worldview. What is the relationship between ethics and branding?
Putting the interests of others before your own is a biblical principle – see
Philippians 2:4. Discuss how Just Us! has demonstrated this biblical principle and how it can meet its sales objectives (Exhibit 1) while maintaining a stance of biblical servanthood in relation to its customers.
3. In today’s competitive marketing environment, many organizations struggle to maintain truthful advertising that avoids puffery and exaggeration. Advertising and sales promotions are two important avenues for increasing sales. How can Just Us avoid the pitfalls that many company’s fall into when advertising their products and services?
Essential topics to cover in your discussion include fair trade, “people and planet before profits,” ethical purchasing, global economic social justice/sustainable and equitable economic development, and social entrepreneurship.
Be sure to address issues of integrity, honesty, and transparency and integrate related scriptures in your discussion.
Refer to the relevant articles that are listed in the references above. A few scripture references are listed below.
o Prov. 12:17 Whoever speaks the truth gives honest evidence, but a false witness speaks deceitfully. (link provided) https://www.biblegateway.com/passage/?search=Prov.+12%3A17+++++&version=NIV
o Prov. 12:19 Truthful lips endure forever, but a lying tongue lasts only a moment. (link provided) https://www.biblegateway.com/passage/?search=Prov.+12%3A19+++++&version=NIV
o Prov. 14-25 A truthful witness saves lives, but one who utters lies is a betrayer. (link provided) https://www.biblegateway.com/passage/?search=Prov.+14%3A25+++++&version=NIV
o Rom. 16:18 For such people are not serving our Lord Christ, but their own appetites, and by smooth talk and flattery they deceive the hearts of the simple-minded. (link provided) https://www.biblegateway.com/passage/?search=Romans+16%3A18&version=NIV
SCOPE
Word count (1550 min words)
APA formatting
Plagiarism submission
ASSIGNMENT REQUIREMENTS
Part 2: Marketing Strategy, Program Implementation and Control
1. Description of the marketing strategy including a strategic marketing plan, which incorporates the four marketing strategies/initiatives
2. Evaluation of current sales objectives (exhibit 1)
3. Explanation of how strategies are to be controlled during implementation
4. Evaluation of alignment between recommendations/marketing plan and a Christian worldview
5. Summary of the marketing program
