You’ve recently been hired by the communications department of a consumer products manufacturer who has just developed an innovative new product. Your boss calls you in, describes the product to you, and tells you she’s handing the ball off to you and wants to see how well you can run with it. She wants you to prepare a Media Kit that will be released to the media as part of a massive strategic marketing campaign.
Choose a fantasy product of your own creation and develop a media kit for it. A pitch letter/speech, news release, and at least two other items—(e.g., a brochure, a backgrounder, biography, a short feature article, fact sheet, video, etc.).
Have fun with this; get creative. Give it some style and imagination.
Helpful hints: Media Kits and News Releases help you “hold hands” with influential people, including reporters, business writers, bloggers, fellow merchants and customers. Think about these things when creating your Media Kit and News Releases.
Am I helping make a reporter or a customer’s life easier?
Am I making it easy for interested parties to contact me?
Am I showcasing my professionalism?
Am I presenting my product in the most positive light?
Am I anticipating questions interested parties might ask?
Am I answering those questions?
Have I proofread my Media Kit and News Release?
Am I just bragging, or am I writing with professional detachment?
Be prepared to present your Media Kit
