An explanation as to how your organisation has segmented its market. Which segment(s) have they chosen to target? Discuss how targeting this/these segment(s) has enabled them to market their product/service more effectively. Draw up a perceptual map for your organisations product/service to illustrate where they position themselves in the market and analyse why they may have adopted this positioning strategy. What e-marketing activities does your organisation use and what benefits does it derive from their use? How does the use of these e-marketing activities support their marketing objectives
