What Is Digital Marketing? Digital marketing is exactly what you think it is: it’s the practice of using digital platforms, especially the Internet, to inform people about your brand. Because there are so many channels one could use, it’s vital to know your target audience and their interests in order to convey your business effectively. For example, if you run a steak house, distributing recipes through email may be an efficient strategy, whereas using social media may be more efficient if you sell wedding gowns because most of the time these kinds of businesses have younger audiences who can work in your favor by spreading the word about an elegant yet affordable way for someone to walk down the aisle on their special day! Understanding Digital Marketing Marketing in today’s world should be considered a vital element to the success of your business. There are so many different ways that you can approach this task and many aspects to it; however, without marketing, your business will never truly get where it needs to go. By understanding how to approach the task of marketing for your brand and product is extremely important because there is no one-size fits all. There are a lot of different factors at play that have to be taken into consideration before diving headfirst into some campaigns as opposed to others. Traditionally, many businesses marketed their products using print, television, and radio. Today companies can choose from print, television, and radio or utilize the internet as a way to market their products. Many business are now turning to the internet to reach consumers as it provides more flexibility and instant access on the go; especially through smartphones and tablets. That′s where mobile marketing comes into play! This form of marketing involves technology such as smartphones and tablets which consumers use everyday; they′re constantly being bombarded with advertisements within apps or through emails & social media ads which triggers them to click on them in order to find out what the companies′ offers really are. In the beginning most companies used new technology by email as a marketing tool since it was very popular at the time. Then they shifted their focus to our old friend Netscape, which made it more possible for businesses to get noticed on the net, and allow their content to be tagged and keyworded among other benefits. Nowadays sharing sites like Facebook are very popular, so some brick-and-mortar companies have started using this technology to track consumer data and cater to consumer trends. Smartphones and other mobile digital devices are bringing the world closer to you. Not only can they take pictures, they can also help you make improvements in your day-to-day life that will help make your overall experience much better and more enjoyable. Studies show that people prefer using their phones (rather than computers) to log on to the internet. So it should come as not surprise this also applies to shopping behavior where 70% of individuals make purchasing decisions (usually on their phones) before actually hitting the purchase button.
