The company that I chose is a sports clothing brand named ” Sports Prince” I just need an executive summary. EXECUTIVE SUMMARY The Executive Summary should be written last after you have finished the remainder of the plan. It is an overview (no more than one page long) of your business including the problem you think you aim to solve, why your solution is different, your ideal customer, and the expected results. You should provide a high-level and optimistic description of your company. Imagine you are seeing a $100,000 investment: where will you put it to use and how it will make the business more profitable. Think of this as the first thing a potential investor reads so it must capture their interest in the first five minutes. You may choose to organize it using some of the headings below. Opportunity: What problem are you going to solve? Mission: Identify what the company aims to do for customers, employees and owners. Your Solution: How will your product or service uniquely solve the problem identified? Market Focus: What market and ideal customers will you target? Expected Returns: What are the key milestones for revenue, profits, and customers?
