Hello, if needed please refer to my website for this assignment:
mareianrose.com
facebook.com/mareianroseboutique
twitter.com/MaReianRose
instagram.com/mareianroseboutique/
Complete your SMM Plan (Social Media Marketing Plan) using the outline below. Be sure to use the readings for this week for additional information.
Title Page
Table of contents
Executive Summary
Brief Overview
Observing Social Media Presence is optional if you’re in business already and using social media – NOT REQUIRED
Competitive Analysis (of social media)
Goals and Strategies
Target Market (for social media)
Social Media Platforms
Implementation Strategy
Monitoring the SMM Plan
Tuning the SMM Plan
Budgeting for the SMM Plan, in spreadsheet format
Calculating ROI for SMM Plan
Minimum 4 pages
Minimum 2 sources
APA format for citations
Business format for SMM Plan
This weeks reading:
http://ezproxy.apus.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=910222&site=ehost-live&scope=site
http://ezproxy.apus.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1065186&site=ehost-live&scope=site
Managing Social Media Marketing Plan
Determine the effectiveness social media has on enhancing branding and marketing strategies for the small business.
Calculate ROI (return on investment) for social media platforms.
Evaluate the affects social media strategies have on customer relations.
Construct a social media campaign for your venture.
When creating your social media marketing plan there are certain elements to consider, just as with any plan. If the plan is to be presented to others, you especially want to take heed to having the right information that speaks directly to them, just as you would target the right customer segment for your product or service. You want people to purchase from you or even invest in you. Speak appropriately in your plan and to the appropriate people.
First and foremost, the title page should be informative and eye-catching; it is the first impression of your SMM plan and you want people to turn the page to see what’s inside. Be sure you have your company name and contact information on there as well as your name and the date built in feature for generating a table of contents, such as Microsoft Word and Pages.is was created. Next, a table of contents is crucial and most helpful to the people looking at your plan. You want to make it easy for them to find information and a table of contents does that. Today, most modern word processors have a
The first page of text should be your executive summary, which is an overview of your entire SMM. No specifics are in the summary; it’s just to provide a general overview. It does need to be persuasive. Just as the title page is a first impression to get the person to turn the page, the executive summary needs to be persuasive to keep the person’s interest. Begin the summary with a justification as to why this SMM plan should be adopted – don’t “beat around the bush,” just get to the point for your reader. Your table of contents is a list of contents in order as they appear in the plan; your summary should do the same – it reflects the order in which the topics are presented. Remember, this is a summary so avoid going into specifics in any area. Think of this as answering the question, “What do you do?” in 30 seconds or less. You would focus on the highlights. Do the same for your executive summary. In general, the executive summary shouldn’t be more than 2 pages.
When writing about your social media presence, have your facts to support your statements. For instance, do you have testimonials, social media content of any sentiment that supports your claim of excellent customer service or product? Have you accounted for any negative mentions that have been put out there on social media by others? Account for all types of sentiment – the good, the bad, and the ugly. This shows honesty and transparency. It also shows you care about your consumer and that you are willing to listen. Of course, this is only true if you’ve taken measures to respond to and take care of valid complaints.
Do you have the monitoring metrics (tools) to support your claim of the number of Twitter followers you have, or Facebook fans, or Flickr view count, etc.? Don’t just say it; have the data to back-up what you’re saying to others. Also have the data that supports your response time to others. For instance, if you tell others that you respond within 24 hours do you have the evidence to support that? Have screenshots of your social media content; this demonstrates you are active on each social media platform and that’s good news to potential investors or even potential employees.
