Assignment description:
Choose a brand and address the points in the tasks to be covered in the sections of this brief
Tasks to be covered:
Brand details and their major
characteristics
o Name
o Visual Prototype
o Logo
o Description
o Survey to help you figure out
what the product is or if there is a need for that specific product (a minimum
of 7 questions)
· Analyze the
market:
o SWOT analysis for the brand
o Identify major competitors.
· Define the market
segmentation for the chosen product.
· Attitude of your
target towards this product
· Persona of your
target market (create a character)
· Positioning of
the brand
· Discuss an ad for
this product.
o What techniques are used to cut through
the clutter.
o Mention the sensory stimulus used in the
ad.
· Create a
perceptual map for the brand (with justification for positioning)
· In your opinion
what type of decision-making is used by the consumer (habitual buying, limited problem solving, or extended problem solving ) and based on your research
how it will influence the purchase behavior of customers.
· Glocalize the
product you have created.
· Chose a specific
country.
· Why did you
choose this country?
· What would you
adapt in your product to suit the new market and why?
· Describe
briefly how you would market this product to the new chosen location
