You are to write a 4-5 page paper on this topic. Your paper must be double spaced using a 12 Point Font. This paper is worth 100 points of your final grade.
Topic:
For this paper topic choose either (a) an existing product or (b) invent an imaginary new product of your own, and give a detailed Marketing Mix analysis of how said product is being sold and marketed (i.e., analyze the four (4) “Ps” of Product, Price, Place and Promotion related to your product). Focus your paper on the function the product serves, how it is marketed to consumers including how it is priced against its competitors and where the product is sold and how it ultimately gets to its place of sale.
