Case Study – Geico
NOTE: It is highly recommended to use the instructions below rather than those in the course guide.
Go to the Geico website to read ” Total Rewards Program.”
Write a five- to seven-page paper in which you:
Determine which facets of the Geico total rewards program align with the five top advantages of a total rewards program outlined in Chapter 2 of the textbook. Discuss your reasoning.
Create a strategy for ensuring that the Geico plan addresses all of the advantages.
Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the website’s descriptions of the benefits. Recommend two areas for improvement.
Assuming employees are unhappy with the current plan, offer two improvements or changes to Geico’s total rewards program.
Use at least five quality academic resources in this assignment. Note: See the course resources list at the course information area.
This course requires the use of Strayer Writing Standards (SWS), APA 6, or APA 7 to be selected by the student. For additional assistance on the methods see any or all of the requirements documents listed below and/or contact the professor immediately.
The specific course learning outcome associated with this assignment is:
Create a strategy for maximizing the advantages of a total rewards program, including how it’s communicated.
