Overview: People are increasingly sharing persuasive and promotional social media posts. Most of the persuasive micro messages incorporate some elements of sales techniques — individual AIDA components. Naturally, few of us would buy something solely on the basis of a tweet, but such micro messages are teasers or alerts, directing receivers to websites, video clips and other media. Instructions: 0. See Figure 10.6 in the text for help with this assignment. Not all AIDA components will be exhibited in each micromessage. Analyze the components you find. Call them out and describe their strategy and effectiveness. 0. Create document — Last Name_First_10Twitter 1. Examine a Twitter feed or other social media (e.g., LinkedIn) for persuasive micromessages that feature AIDA components, such as attention getters, reader benefits, calls for action, limited-time offers, freebies, and so on. 2. Choose at least 4 micromessages from Twitter or other social media. 3. Analyze each of the messages for AIDA components. (messages may not include all AIDA components) 4. Identify the AIDA components in the message and explain its effectiveness in the micromessage. 1. Refer to Activity 10.4 and figure 10.6 for assistance with this assignment.
