Book Information – Operations and Supply Chain Management by David Collier & James Evans, 2019 Second Edition, ISBN 978035731808
Chapter 3: Questions 5. Evaluate a customer’s retail store experiences to terms of search, experience, and credence
attributes. Provide some examples and explain why they can be classified as search,
experience, and credence attributes.
Chapter 4: Question 6. What are the advantages and disadvantages from the service provider’s (jeweler’s)
perspective of using “design your own ring” 3-D/CAD technology at the retail store level?
What are the risks from the customer’s viewpoints?
