Discuss on Social media marketing analytics in sportsSocial media marketing analytics paper
for a Sports Business Intelligence class
Assignment descriiption from professor:
While we will learn about a variety of topics across business intelligence in sports, it is simply impossible to cover the breadth and depth of the role analytics plays across the entire industry. As such, this assignment is designed for you to take several of the general concepts covered in class and apply them to your own independent research in another area of the industry.
1.industry topic I chose:
Social Media Marketing
2.Your paper should address
1)Key data and technology platforms used within social media marketing analytics
2)How analytics has had an impact in recent years on social media marketing
3)How analytics impact career options within social media marketing
4)Emerging trends where analytics will play a role in the area of social media marketing
3.Your paper must include at least three (3) references from news, industry publications and/or academic journals
1.Wikipedia is not an acceptable source
2.Blogs can be acceptable if you take the time to verify the credentials of the author
4.Your research should also include at least one (1) information interview with an industry professional working in this part of the industry.
(Interview transcriipt has been attached to another uploaded document)
* Citations are important and should be found in the body of the text, as well as on a “Works Cited” page.
*The paper should be between 3 to 5 pages (excluding your Works Cited page), double spaced, size 12 legible font, 1in. margins. Make sure to include your name and page numbers
*These tips might be helpful for your writing. Thanks!
Incorporate the interview content into paper.
The interview quotes are supposed to support your argument; you are not supposed to support the interview.
You should use its ideas or content to support the argument you made by yourself.
The body of your essay should clearly set up the quote or paraphrase you use from the interview responses, Be careful not to stick a quote from the interview into the body of your essay because it sounds good.
Please use simple but logical and accurate language.
Please refer to the slide content and touch on some point we talked on class
Like : CRM, data visualization, marketing automation.
Please read through instructions and documents I uploaded carefully as my professor is very strict on grading.
Thank you so much!
