The organization to speak about is PepsiCo. Phase 1: Strategy Formulation Draft • Weight 5% of the final grade Instructions Prepare a draft document for review by your professor that includes the following: • an analysis of current vision/mission and proposal for updated vision/mission, • external Factor Evaluation Matrix and Porter’s 5-Forces Analysis, • Internal Factor Evaluation Matrix, • SWOT Matrix, • CG Matrix, and • Strategic direction choice and rationalization: choose if the organization should grow organically or by acquiring another organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.
