Use the attached Business Model Canvas (BMC) worksheet to complete a BMC for Wildfang’s current operation (page 1). If you include items specific to the proposed business models (Multisided Platform and Private Label B&C), please denote them.
Use the attached Spreadsheet for Wildfang’s customer segments and apply assumptions about these segments to estimate a blended CLV for a simulated portfolio of 10,000 shoppers. In other words, change the inputs highlight in yellow on the first sheet of the Excel file to match the assumptions given in the case. The assumptions used to populate the input worksheet are provided in the case narrative. The results of the analysis will automatically populated on the second worksheet called Customer Lifetime Value model. Submit your Excel spreadsheet(s) as part of this assignment. You should have one for Private Label Bricks & Clicks and one for Multi-sided Platform. Wildfang CLV Assignment Starter (Video)
On Page One of the write-up, use the Business Model Canvas (BMC) template in the Assignments area to complete a BMC for Wildfang’s current operation at the time of the case. (1 page)
Starting on Page Two, make supported recommendations for Wildfang at the time of the case, based on your Business Model Canvas and your CLV analysis. This section should be double-spaced, 12-pt Times New Roman or Calibri font with 1″ margins all around. (2 pages max)
TOTAL SUBMISSION should include: 2 Excel files (Private Label Bricks and Clicks and Multisided Platform), 1 Business Model Canvas (PDF or Word), and a two-page maximum written analysis.
Additional Instructions:
Questions for completing the BMC:
1. Customer Segments
Who is Wildfang targeting?
To which segments is Wildfang selling and providing value?
Who pays for Wildfang products?
2. Value Proposition
What makes Wildfang attractive to customer segments?
Why should customers buy from Wildfang versus competitors?
What value is being delivered and communicated from Wildfang?
3. Channels
Where is Wildfang delivering this value?
How are customers buying Wildfang products?
Where does Wildfang interact with customers?
4. Customer Relationships
What is the nature of relationships WIldfang establishes with its customers?
How does Wildfang acquire new customers and retain existing customers?
How do they sell more to existing customers?
5. Revenue Streams
What is Wildfangs pricing strategy?
Where and how does Wildfang earn its revenue?
6. Key Resources
Which assets are indispensable for Wildfang?
Which assets are valuable, rare, and difficult for competitors to imitate?
7. Key Activities
What processes or competencies allow Wildfang to perform well?
What does Wildfang prioritize and engage in that makes them competitive?
8. Key Partnerships
Who helps Wildfang create, communicate and deliver value?
Which third parties are involved?
Does anyone outside of Wildfang own Key Resources or perform Key Activities?
9. Cost Structure
What types of costs do you expect to be most important to Wildfang?
What stands in the way of profitability?
What costs would you be concerned about?
