The intention when I created this assignment was to have MBA students take the time to apply the Marketing plan format to THEMSELVES as the “product” in a personal branding exercise. Past students requested that they use this assignment to also work on entrepreneurial ideas or for a family member’s/friend’s small business as the focus of this marketing plan, so I am allowing that too. I did not change the language of the worksheets to reflect an outside company, so when you see “you/your”, consider the small business as the entity. You can NOT use a large corporation for this project. If you have a question, email me.
Please type directly in this worksheet. Your final submission can be no longer than 4 pages (references should start at page 5 and do not count toward the 4page maximum).
Please use Framework for Marketing Management 6E by Philip T. Kotler; Kevin Lane Keller as one of your sources
