1) Read the following articles
https://www.falcon.io/insights-hub/topics/social-media-strategy/brands-every-social-media-manager-should-follow-on-social/
https://www.forbes.com/sites/forbescommunicationscouncil/2022/03/07/12-examples-of-vocal-brands-that-stand-out-on-social-media/?sh=235302d35132
2) Pick 5 of brands listed in the articles
3) Briefly define (in your own words) Simple, Unexpected, Concrete, Credible, Emotional, Social Currency, Triggers, Public, Practical Value, & Story
4) Evaluate/assess each brand’s social/digital media (provide list of platforms you evaluated and images) and rank on a 7 point semantic differential scale Complex-Simple, Expected-Unexpected, Abstract-Concrete, Not Credible-Credible, Emotionless-Emotional, No Social Currency-Social Currency, No Triggers-Triggers, Private-Public, Frivolous-Practical Value, & No Story-Story
5) Brief summary of what each brand does well, what each brand could improve on
6) Which brand ranks #1 based on your expert opinion
7) Post your top brand on Slack with an explanation of why you ranked #1
Second part of the assignment is the attachment.
1) Briefly define (in your own words) Simple, Unexpected, Concrete, Credible, Emotional, Social Currency, Triggers, Public, Practical Value, & Story
2) Brand:
3) Evaluate/assess each brand’s social/digital media (provide list of platforms you evaluated and images) and rank on a 7 point semantic differential scale
Complex 1 2 3 4 5 6 7 Simple
Expected 1 2 3 4 5 6 7 Unexpected
Abstract 1 2 3 4 5 6 7 Concrete
Not Credible 1 2 3 4 5 6 7 Credible
Emotionless 1 2 3 4 5 6 7 Emotional
No Social Currency 1 2 3 4 5 6 7 Social Currency
No Triggers 1 2 3 4 5 6 7 Triggers
Private 1 2 3 4 5 6 7 Public
Frivolous 1 2 3 4 5 6 7 Practical Value
No Story 1 2 3 4 5 6 7 Story
Total score:
4) Brief summary of what brand does well, what brand could improve on
Repeat 2-4 for all five brands
