This Assignment is associated with Chapter 10 – Product, Branding, and Packaging Concepts And Chapter 11 – Developing & Managing Goods and Services
Select one of these companies – CHOBANI or Nabisco or Kellogg’s and answer the questions below for your chosen company.
1)What is your assessment of your chosen company’s product line? Product mix? Width of product mix? Depth of product mix?
2) What type of branding does the company use?
3) What is your assessment of your chosen company’s brand equity?
4) What kind of services (if any) does the company provide in addition to its products?
5) How does the company differentiate their product? (Through quality, design or customer service?)
6) Has your chosen company successfully done any line extensions or Product modifications?
Make sure you use the concepts in Chapter 10 and 11 to answer the above questions.
Follow the submission guidelines in the Syllabus. I hope you enjoy the assignment and I look forward to reading your submissions.
Please put your name at the top of the page. Please make sure that you answer IN YOUR OWN WORDS. To be considered for full credit, you must…
– Minimally, submit a single-spaced, one-page response.
– The font should be set at 12.
– Margins must be set at 3/4 inch on top, bottom, and sides.
– Please do not add lots of spacing – I can tell if something is being spaced to make it look like there’s more content.
-Submit as a WORD document
