Harvard Style You have been appointed by the new Chief Executive Officer (C.E.O.) of the company to conduct some research into the opportunities for expanding its business operations in the developing nations of the world. The C.E.O is particularly interested in expanding the company portfolio and wants to diversify the different types of businesses that it currently offers. You may pick any type of hospitality operation that you wish to review for this assignment (BUSINESS PLAN). The C.E.O. believes that global expansion must be furthered. However, the C.E.O. wishes to update their knowledge of the differing nature of regional operations and to reassess the characteristics of the regions with regards to potential investment. The C.E.O wants detailed information from a country and specific destination in that country of your choice (from the developing nations of the world) and is asking you to: “Evaluate the opportunities for success for any type of hospitality expansion and assess the pitfalls that a potential investor should be aware of before entering the market of your choice.” In order to do so you should attempt to: Analyse & evaluate the profile of the hospitality industry in a chosen region. To critically assess the opportunities of expanding operations in that destination. To provide a deeper understanding of the challenges that the destination presents to the international hospitality operator in operating across international boundaries such as cross-cultural differences. – To assess the relative merits and pitfalls of current business practices in that destination in areas including; human resources; land availability; the role of the government in providing incentives and taxes; financial considerations; sustainability issues around scarce resources; environmental issues; types of capital and resources available; planning and operational considerations; demographic issues affecting the industry; political, economic, social and technological advances in the destination.
