Task 1
Select a product or a service that you think is not promoted well on social media marketing/ deserves a better
promotion on SM. Note the product/service can be a for-profit or not-for-profit good (e.g. a charitable/humanitarian cause); it could also be a product/service of your invention. The presentation shall include:
-Description of the product/service –
-Describe your own SM marketing campaign indicating which media(s) including as many media and pictures you deem necessary to make your campaign attractive. Indicate credits below each photo
-Conclusion: Indicate the recommendation that you think shall be implemented in priority and the reason why
750 words/images
Task 2
From the presentation, you have designed for task 1, write a detailed report about the social media campaign you have described in this presentation.
Your essay shall include:
-Description of the product/service
-Describe the customer segment(s) to which the product/service is designed
-Indicate the reason why you have selected the social media in your presentation
-Recommendations: Describe the evolution of the social media campaign for this product/service e.g. after a few months the campaign shall be directed to refresh the customer’s mind while the initial stages created the product awareness, etc.
-Conclusion: Express what you have learned from the two assignments (presentation and report).
