Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:
Questions:
Explain the corporate structure and provide a review of its business portfolio.
What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why?
Apply your recommended portfolio matrix and provide a portfolio analysis.
How does diversification create value through the linkages between businesses?
Your well-written paper should meet the following requirements:
Be 6-7 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.
