Choose a contemporary public relations campaign from a variety of non-profit organizations, corporations, governmental agencies. Once you have chosen your campaign of interest, actively follow its digital promotion and the campaign’s use of its websites and social media platforms as public relations tools. In essence, you are to follow and analyze the digital promotion of your chosen public relations campaign. Write up your analysis as a paper, being sure to integrate the course concepts and readings as well as at least eight (8) relevant sources not included on our assigned readings into your analysis.
