Which has the least number of steps to complete a purchase (micro to macro conversion)?

Words: 158
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This discussion will provide you with the opportunity to examine two companies to determine which company`s mobile commerce is more effective. For your initial post, consider Amazon and eBay and how Amazon sells products while eBay sells and auctions products. Revenue generated by both companies is done via m-commerce. Which company do you think is most effective in terms of m-commerce? Which has the least number of steps to complete a purchase (micro to macro conversion)? Use evidence and research to support your thinking.

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