How to launch Signum successfully as a disruptive brand in the diamond space?-what would be your “big idea” to separate this brand from anything else and which brand story elements (e.g. ability to customize, ESG (sustainability, economic impact in origin countries (Africa) , etc) will be the most critical in your point of view?Some references that might help:1)https://www.prnewswire.com/news-releases/hb-antwerp-announces-the-launch-of-signum–the-first-luxury-brand-born-in-the-metaverse–with-release-of-nfts-301447743.html2)https://www.ft.com/content/1e9c1148-5d33-4e46-8344-ba151feb636a
