Please explain to the class in your own words what sport marketing research is and why it is important for the sport business industry. Then, find a current (within the last couple years) article in Sport Marketing Quarterly. After you have selected an article, please answer the following questions: Title of the article you selected. Brief description (use your own words) of the article. Explanation of why this research is important to the sport business industry or sport management academia. Suggestions on either improving the current research for more clarity/purpose or suggestions on future research to contribute further to the original study.
