First and Last Name COMM 3590-Your Section Number Day Month Year Presentation Title Specific Goal: To inform the audience all about Chick-fil-A and Wendy`s Thesis Statement: Chick-fil-A and Wendy`s are popular fast food restaurants with fascinating histories, impressive sales and marketing strategies, and promising futures. I. Introduction A. Attention-getter. Get the attention of your audience. Use storytelling, a startling fact, or a rhetorical question to draw the audience into your speech. B. Establish relevancy to the audience. Induce the audience to listen by clearly tying the topic to them. C. Establish your credibility. State what qualifies you to speak about the subject. D. Preview the main points. Transition statement linking Introduction to the first main point II. Comparison of Chick-fil-A and Wendy`s (three main points required) A. Background (write in short, complete sentences; include MLA source citations; no long paragraphs) 1. Chick-fil-A i. Explain how Chick-fil-A started and how the founder came up with the idea. (History) ii. Describe Chick-fil-A`s growth. iii. Discuss other interesting facts that a potential investor would like to know about Chick-fil-A. 2. Wendy`s i. Explain how Wendy`s started and how the founder came up with the idea. (The Wendy`s Story) ii. Describe Wendy`s growth. iii. Discuss other interesting facts that a potential investor would like to know about Wendy`s. Transition statement linking Background to Sales and Marketing main point. B. Sales and Marketing Information 1. Chick-fil-A i. Discuss Chick-fil-A`s sales results over the past year, 5 years, or whatever time frame you can find and feel is appropriate. (Kelso, Chick-Fil-A Named America`s Favorite Restaurant Chain For The Sixth Straight Year) ii. Explain how Chick-fil-A goes about getting customers (commercials, promotions, social media, etc.). 2. Wendy`s i. Discuss Wendy`s sales results over the past year, 5 years, or whatever time frame you can find and feel is appropriate. (Maze) ii. Explain how Wendy`s goes about getting customers (commercials, promotions, social media, etc.). Transition statement linking Sales and Marketing to your third main point. C. Your third main point is for you to choose. [Tip: Choose something you find interesting about the particular industry or the products. One example might be “work culture” where you could talk about the way the companies hire people and what the work environment is like. Or “future opportunities,” where focus can be on potential growth and expansion. Pick something that you believe potential investors would want to know about. Check with Professor McCabe to make sure your choice works!] 1. Chick-fil-A i. Describe Chick-fil-A`s future domestic opportunities. ii. Discuss Chick-fil-A`s global opportunities. iii. Forecast Chick-fil-A`s future success. 2. Wendy`s i. Describe Wendy`s future domestic opportunities. ii. Discuss Wendy`s future global opportunities. iii. Forecast Wendy`s future success. Transition statement from the last main point to the conclusion. Signal clearly to the audience the speech is ending. III. Conclusion A. Review the main points. B. Return to the attention-getter and end memorably. References List your References in proper APA format.
