That’s the poster and the brief in the pictures I uploaded as a tamplet Product: Our product is the Chanel Classic Dog Collar. The Classic Dog Collar is made of the finest full grain leather and manufactured in France The benefits of the Classic Dog Collar are: •It enables the dog and owner to match •It′s a way for both the owner and pet to make a statement •The Classic Dog Collar is of the same high quality as Chanel handbags •The soft leather is much more comfortable for your pet than traditional dog collars The packaging we use is our traditional Chanel white box, which creates a unique special experience when unwrapping what’s inside. Above is what the Chanel Classic Dog Collar looks like Sizing Information: •There are five different sizing options for the Classic Dog Collar; Extra Small (8”-12”), Small (10”-16”), Medium (14”-20”), Large (18”-26”) and Extra Large (22”-28”) Place: Chanel traditionally do not sell online and only through our boutiques, and the same will be done with the Classic Dog Collar. If you want to buy a Classic Dog Collar for your pet, we are now making our boutiques pet friendly. All boutiques across the world will start to sell the Classic Dog Collar and it will release at the same time in all locations. Chanel will also offer a complimentary collar fitting service within its boutiques, to ensure a more memorable visit for both the pet and its owner to find the perfect collar size for every pet. STP: Our primary customer base is predicted to be mainly wealthy dog owners. Our goal is target the wealthy, and returning Chanel customers. We want our customers pets to experience the same Chanel quality that a human would receive when buying a Chanel product The Chanel Classic Dog Collar is a hedonic product as it is not a necessity, but is a luxury product, Our target market for dogs is very broad as we have many sizing options so owners do not have to worry about the Classic Dog Collar fitting their pet. Market subdivision: Demographic: •our product is aimed at wealthy pet owners Geographic: •the product will be most popular within european countries as CHANEL is a popular french luxury brand Pricing: •The dog collar is priced reasonably which is quite unlike CHANEL, which gives those who have a desire to treat their pets an opportunity to do so and experience CHANEL through their pets. •Due to recent price increases, this showcases that we also offer more affordable products Where would our target audience expect to buy this product from? •Our product can be purchased in various stores internationally or online, which makes it easily accessible to pet owners worldwide • Price: Our price for the Chanel Classic Dog Collar is £800 for all sizes because we believe all dogs are equal. The price is reflected by the fact that Chanel is the pinnacle of quality within our sector. The Chanel Classic Dog Collar has created a new level in quality in the pet accessory market, which has caused our price to be much higher than competitors. Production Cost Our cost of production is £200 which is significantly higher than our competitors due to it being made in France, where labour is expensive due to it being handmade and so is the high quality leather used and more leather is used to create the larger sized collars. Competitor Pricing Prada Dog Collar average price ＝ £400 Louis Vuitton Dog Collar average price ＝ £350 Burberry Dog Collar average price ＝ £300 Hermes Dog Collar average price ＝ £500 Versace Dog Collar average price ＝ £600 Tiffany Dog Collar average price ＝ £250 Promotion The product will be promoted mainly through social media. We will do this by sponsoring popular dog Instagram accounts such as the well-known Jiffpom to wear and advertise the dog collars. By promoting Chanels dog collar products it will grab the attention of the middle to high-class dog owners who like to spoil their pets. Likewise, we will use popular social media apps such as Twitter and TikTok and aim to get our product trending and help make Chanel stand out against the various other high-branded competitors such as Louis Vuitton. Furthermore, the product will also be publicised through dog salons to directly target dog owners.
