In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.
Compile a PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions:
What is the hole in the market?
What value are you creating with this product?
Who is the target market?
What are your greatest risks and who are your closest competitors?
How would you differentiate your product to compete with these competitors?
Which of Michael Porters strategies, covered in Unit 2, will you use to market this product?
Why did you select this specific strategy, and why is it the most suitable one?
The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides.
