Implementing a CSR business plan takes the full commitment of the entire senior leadership team and must be considered to be a major corporate culture change effort when CSR is totally new to the organization. All stakeholders—both internal and external—need to understand the organization’s CSR goals, how those goals will affect them as stakeholders, and be given clear policy direction so that they can effectively develop and implement actions to measure and achieve those goals.
For this paper, assume that you are the CEO of a hypothetical organization that is just embarking on a journey to become a better corporate citizen. Discuss and develop a description of a CSR Business Plan and show what the impact of that plan will be on the organization for both the short and medium term. As part of that business plan, show how CSR can drive innovation and improve the overall corporate competitive position in the marketplace. Feel free to use examples from real corporations found in the reading or in your research to bolster the validity of your business plan.
