Customer Analysis Primary target market are female Millennials and Gen-Z’ers, ages20-45; but service appeals to all gender identities of all ages whoare comfortable with subscription-based purchase models and DTC(direct-to-consumer) ecommerce retail. Analysis should includetarget audience’s use of video in their purchase decision process.Demographics/ Geographics B2C- Evaluate customers by age, gender, nationality, education,household composition, occupation and incomeMarket Psychographics (onlyapplicable for Consumermarket)B2C-Categorize existing and potential consumer market on thebasis of lifestyle or personality attributesBehaviors Define behavioral variables, such as occasions that stimulate apurchase, the benefits users realize, user status, usage rate, loyalty,buyer-readiness stage, and attitude toward the product offering. HNeeds Define customer needs most relevant or critical to satisfy.Interaction with DigitalContentHow does this customer interact with digital content. What are theylooking for. How do they engage?Segmentation Model/diagram – using relevant insights from subsections above
