Write a paper on Marketing Plan Project Part 2: Consumer Behavior, Target Marketing, Branding.Directions PROJECT PART 2 Describe the target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose this market segment. Identify the needs that cause the target market to buy. Create a written positioning statement that identifies: The organization’s product/service The target market – Needs that cause the target market to buy including emotional and logical drivers – How the product or service solves the target market’s needs What makes this organization different from its competition? Include sources of secondary research that support this analysis
