Please complete the assignment according to attachment 1 (Strategic_Marketing_1), The company is IKEA. Thank you, 1). Analyse relevant information so as to inform strategic decision making and so develop a strategic marketing plan 2). Recognize the problems of implementation and control and how these may be overcome by being able to; a. Manage resources to deliver the strategic marketing plan b. Monitor, measure and adapt the plan for continuous improvement 1. Depth of critical appraisal of the Organisation’s strategic marketing activities and application of a range of strategic marketing tools and frameworks. 2.Recommendations for future growth options and sustaining competitive advantage in the form of a strategic marketing plan. 3.Ability to critically evaluate a range of academic theory (to justify your ideas and demonstrate evidence of wider reading and research). 4.Quality & Presentation of written work – quality of Harvard referencing throughout; Report format: (numbered subheadings, introduction, recommendations, conclusion, page numbers)
