There are 6 ethical values that marketers are expected to uphold, and these are: Honesty – Be forthright in dealings and offer value and integrity. Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers. Respect – Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others. Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure. Citizenship – Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/ Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a response tell about it and tell us why it was unethical. After you have created your own post by Wednesday, look over the discussion posts of your classmates and respond to at least two of them.
