The banking and financial services industry is under regulatory investigation for their own drip
pricing (or junk fees as is currently called in the media), which includes but are not limited to late
fees, overdraft fees, and non-sufficient funds (NSF) fees. This comes amidst concerns that financial
institutions may have charged consumers fees for 1) things people believed were covered by the
baseline price of a product or service, 2) unexpected fees for a product or service, 3) fees that
seemed too high for the purported service, and 4) fees where it was unclear why they were
charged. Consider policies that would address these pricing problems in financial services.