Write a paper on Customer Experience in the Airline Industry (Methodology)Hi, I have already written my Methodology chapter, I just need an extra 2750 words containing the following based on my supervisor’s notes: My thesis is about customer travel experiences in the airline sector and is based on qualitative research. I’m exploring the service encounters as well as the critical incidents that occur within an experience. I already have two specific objectives and theories that I have explored based on the above, however, part of my objectives is to find out new insights from the interviews that are part of the plan. I thought my thesis was exploratory inductive, but my supervisor says that it goes from a deductive to inductive approach. Therefore (1) going from deductive to inductive, please argue for exploratory research. (2) I have used content analysis as well as thematic analysis, please argue why both types of analysis solidifies the research. (3) I have used purposive sampling to select the first half of participants, then used snowball sampling to select the rest based on the recommendations of the participants, please argue in favor of that. (4) I have received feedback on why the respondents selected were from diverse countries and not location specific (example UK travellers vs US travellers), please argue in favor of diversity as a criticism I received is that location specific would be better. (5) I have also received criticism about how accurate the participant recalls that memory (experience), for the first half of participants I interviewed, I told them to recall an experience with an airline within the last 3 years due to Covid travel restrictions that went on at the time. For the second half of participants, I told them to recall an experience within the last 6 months to ensure a more accurate account. Please argue in favor of this as I have received criticism as to why 6 months? Also, that participants may experience something and feel something at the time of the experience and 6 months later, feelings and accuracy of accounts may change. (6) Mention briefly how I have interviewed 31 participants and have reached data saturation. (7) Part of my interview questions is having a rating system where I ask participants to rate every service encounter (eg, check-in, boarding, etc.) out of 5 with 1 being not pleased and 5 being very pleased. I have received criticism as to why the Likhert scale is out of 5 specifically? Please argue in favor of that. Also, why use the rating system for qualitative research? I have used it as it is important for my second research question related to which service encounter had the most impact on the customer. (8) Why qualitative and not quantitative? Explain how qualitative is better to gain a better understanding of the customer’s experience. I have also received criticism as to why only interview the customers and not employees as well? Please have a solid good defense.
